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Sexism 101: Hyper Uses Naked Women Covered in Body Paint to Sell Their Stuff at CES


Even if we are supposed to be used to sexism in the technology world, sometimes it can still be shocking how blatant and brazen it is.

The Consumer Electronics Show is currently taking place in Las Vegas.

Hyper is there promoting their business, which is apparently selling external batteries and hard drives for Macs.

And so obviously, what you do to sell those things at CES is have naked women stand around and be painted. Obviously.

Emily Price tweeted out a picture of this late this afternoon with the line, “Because this is an appropriate way to sell hard drives” and that tweet has now been re-tweeted over 500 times.

I just don’t understand what naked women have to do with hard drives…

Oh, right. Nothing. >.<

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